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Money, time and attention poverty

What's your attention worth?

What’s your attention worth? I read an interesting article a while ago in the New York Times. Titled No Money, No Time, it was about different kinds of poverty. You probably think about financial poverty, but maybe like me you hadn’t thought as much about time and mental bandwidth poverty. If you suffer from one type of poverty, […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, copy-writing, donor appeals, donor-focused 6 Comments

Check your we

I opened a piece of mail the other day. It was from an organization we’ve supported – one that does good work, important work. But here’s what jumped out at me right away about this short piece. It was ALL about them. I couldn’t help myself. I grabbed a pen and started circling the references to […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, copy-writing, direct mail, donor appeals, donor-focused, relationship fundraising, relationships 8 Comments

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