There’s a small pizza place in our town. It began life as a smaller off-shoot of a chain. The pizza was ok. Mostly we went because it was conveniently close.
A few weeks ago, it became obvious that the place was under new management. We confirmed our guess when the new owner introduced himself. We had a nice little chat. We learned this was a second career for him and that he’d spent most of his life as an executive in financial services. It’s obvious he’s taking his little pizza place very seriously. And that he’s very happy doing so.
He asked for our names. He asked us to share a bit about ourselves. He checked back with us a few times through our meal – just to be sure we had everything.
Now we get a big smile and a welcome every time we come in. That’s about once a week. And I watch him treating every customer as he treated us. Even the group of high school students – who many other downtown businesses seem to think are just getting in the way. Our pizza guy is friendly, welcoming, respectful – regardless of the customer.
And it occurred to me that I’m going to think about him as I advise clients on their fundraising. He doesn’t have the power of a big chain. He’s taking orders and bussing tables himself. But he’s doing it joyfully. And he’s making every single customer – whether they come in for a big meal or a drink – feel terrific.
Can your donors say the same about you?