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Use these powerful triggers to raise more money. (Though your colleagues might worry.)

These powerful triggers can raise more money. I hadn’t joined a cult. I just wanted to remember these important triggers. Last week, I wrote about the importance of emotion in your fundraising. It reminded me of the emotional triggers that raise more money. And that more than once have led to raised eyebrows. You see, […]

Filed Under: Blog, Donor communications, Fundraising Tagged With: copywriting, donor appeals, emotional triggers 2 Comments

Trade Secrets

Do we have – or want – trade secrets in fundraising?

Is the pie limited? Are we really in fierce competition with every other nonprofit for scarce donor dollars? Or could we all learn more from each other – and translate that into better communicating our specific missions?

Filed Under: Annual Giving, Blog, Fundraising Tagged With: copywriting, experience, Red Cross, secrets, sharing, trade secrets 3 Comments

Are you making these fundraising mistakes?

Are you making these mistakes? As a consultant, I work with some smaller nonprofits. To begin, I try to get a sense of how they’re fundraising now. I see similar problems across different organizations. But here’s the surprising thing − I see these same problems in my mailbox every day, from national and international charities. So these aren’t […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal writing, nonprofit fundraising, solicitations 9 Comments

Are you faking it?

Do you ever feel like you’re faking it? Every day I’m fortunate to interact with talented people from all over the world. (Thank you, interwebz). One common thread too many of us share: a sense that perhaps we’re not quite good enough. Self-deprecation can oil social connections – but it also costs each of us […]

Filed Under: Blog, Caring for yourself, Fundraising Tagged With: confidence, imposter syndrome, learning, Nonprofit organization 7 Comments

Honestly? Why you can’t raise money

Honestly? Why you can’t raise money Is your smaller organization struggling? Wondering why you can’t get out of the just-squeaking-by-every-year rut? Meet two fundraising enemies: Thinking Small and its evil twin, Wishful Thinking. Thinking Small Thinking Small works its way in disguised as pragmatism. After all, if your organization is small, you have no choice, […]

Filed Under: Blog, Planning Tagged With: Fundraising, fundraising plans, nonprofit fundraising 6 Comments

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