Are your donor communications focused on your organization or your donors? I opened a piece of mail the other day. It was from an organization we’ve supported – one that does good work, important work. But here’s what jumped out at me right away about this short piece. It was ALL about them. I couldn’t help […]
Who cares about donors, anyway?
Who cares about donors, anyway? Do you? The Agitator hosted what became a heated conversation about the value of focusing on relationships in fundraising a while back. The heat came from one commenter in particular. The Agitator recommended a post by the esteemed Ken Burnett, called Keeping the Right Fundraisers. In his post, Ken offered the […]
How to leave your job
Do you need to leave your job? I resigned from my position a couple of weeks ago. It was a difficult decision, but for a host of reasons both personal and professional, it was also the right decision. Before I actually resigned, I did a great deal of thinking and reading. How to do this […]
Are you a nag?
Don’t nag your donors No one likes a nag. Recently, a friend shared a letter with me that she’d sent to an organization she really cares about. I thought what she had to say was so important I asked her to share it. She generously agreed. We usually make assumptions about what donors think, but we […]
Rewrite!
I received a letter I itched to fix. It needed a rewrite – badly. It was sent on behalf of my elementary school by an organization that seems to be doing the same appeal for Catholic elementary schools all over NJ. Not exactly a warm and fuzzy start, right? It opens with a lot of talk about how […]
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