Are you ignoring your annual fund? The Chronicle of Philanthropy recently reported: Some 77 percent of organizations with an annual fund meet total fundraising goals as compared to just 55 percent of organizations without such a fund, according to a new report on the impact of annual-fund campaigns in overall fundraising. I know you’re focused […]
What good politicians can teach us
I’ll admit to being a political junkie. I’ll be glued to the set tonight, watching returns until I fall asleep. The drama is better than most entertainment television has to offer. And of course, the stakes are huge. Think about all the people who don’t vote. In the US, only about 40% of people vote in […]
If I was really your friend, you’d know my name
If I was really your friend, you’d know my name, right? You’re busy now, getting those appeals ready for the most wonderful time of the year. I know how busy it can get. But don’t forget the role good data and personalization play in your success or failure. I’m amazed at how many “Dear Friend” […]
I am more than my checkbook
I am more than my checkbook. Do your donors feel that way? And does a well-written appeal really matter? In the rush to get something, anything, out the door on time, does it really matter how good it is? Judging from my mailbox, many charities – even large ones – don’t seem to think so. […]
No fundraising plan? Don’t worry. Here’s what you can do.
No fundraising plan? So, it’s October and you still haven’t gotten around to making a plan for your fundraising through December. Yeah. You’re screwed. No, just kidding. You can still make this work. But you need to start today. Why not just wing it? Just do what you always do, right? Who has time to think […]
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