You don’t want to be that guy Imagine someone coming to your door. You open it and hear: Hey babe! Here’s why you want to go out with me. First, I’m a great person. Just last year, I was listed as one of the 40 greatest guys under 60. In fact, I’m 24% better than […]
Are your barriers creating passive donors?
Separate isn’t equal – or useful. So why create barriers to giving? Like you, I’m on the mailing list for many organizations. Some mail I always open and read. Some go right into the recycle bin or email trash. But there’s a trend I see – mostly with smaller organizations. Messaging is segregated. There’s “we’re […]
My story of regret and what it means to you
Here’s my story of regret New York can be ugly mid-winter. The cold, the smell, the mess… not the stuff of postcards. But that’s where my story begins today. Years ago, I could have done my small part to help. I didn’t, and I still think about the missed opportunity. I was just out of college. We […]
Fundraising is not a game
My Facebook feed was full of football talk early this week. I hear the Seahawks/Packers game was a doozy. (And the Patriots/Colts not so much.) I’m not a football fan, so I wasn’t really watching. But obviously, the games are a big deal. People feel like they’re part of their teams. They love the thrill of winning. […]
Want happier donors? Do one easy thing this week.
Want happier donors? Have you ever thanked your donors “just because”? In my experience, January seems to be the quiet after the end-of-year storm for solicitations and other mail. So it’s a great time to start the year off right with some gratitude – the best kind, no strings attached. When I’ve done this, I’ve […]
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