What’s your joy proposition? What do donors want? Last week, some friends were chatting on Facebook about an announcement one had seen posted there. Someone wanted to donate a collection of winter coats, hats, and mittens. But the donor didn’t want to give them to an organization to distribute. She wanted to see her gifts being […]
You don’t want to be that guy
You don’t want to be that guy Imagine someone coming to your door. You open it and hear: Hey babe! Here’s why you want to go out with me. First, I’m a great person. Just last year, I was listed as one of the 40 greatest guys under 60. In fact, I’m 24% better than […]
Are your barriers creating passive donors?
Separate isn’t equal – or useful. So why create barriers to giving? Like you, I’m on the mailing list for many organizations. Some mail I always open and read. Some go right into the recycle bin or email trash. But there’s a trend I see – mostly with smaller organizations. Messaging is segregated. There’s “we’re […]
My story of regret and what it means to you
Here’s my story of regret New York can be ugly mid-winter. The cold, the smell, the mess… not the stuff of postcards. But that’s where my story begins today. Years ago, I could have done my small part to help. I didn’t, and I still think about the missed opportunity. I was just out of college. We […]
Fundraising is not a game
My Facebook feed was full of football talk early this week. I hear the Seahawks/Packers game was a doozy. (And the Patriots/Colts not so much.) I’m not a football fan, so I wasn’t really watching. But obviously, the games are a big deal. People feel like they’re part of their teams. They love the thrill of winning. […]
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