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Try indulgence to improve your next appeal

Comparing a donation to an indulgence? It’s not often that you come upon an interesting study that helps with a project you’re working on right then. That happened to me this week, and I thought I’d share, it in case it’s helpful to you, as well. I’ve been working on an appeal for a brand-new […]

Filed Under: Blog, Donor communications Tagged With: donor behavior, donor motivation, generosity

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