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How to be a donor detective

Be a donor detective!

Searching for clues After decades together, I learned my husband didn’t like pineapple. It was shocking, really, that I’d missed something like that. Do you feel like that about your donors, too? What clues might you have been missing? A successful fundraiser is a detective. The best retailers have created entire business models around getting to […]

Filed Under: Blog, Donors Tagged With: donor behavior, donor care, donor emotions 11 Comments

Try indulgence to improve your next appeal

Use indulgence to improve your appeal

It’s not often that you come upon an interesting study that helps with a project you’re working on right then. That happened to me this week, and I thought I’d share, in case it’s helpful to you, as well. I’ve been working on an appeal for a brand new organization. They’re focused on hunger issues […]

Filed Under: Blog, Donor communications Tagged With: donor behavior, donor motivation, generosity Leave a Comment

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