Searching for clues After decades together, I learned my husband didn’t like pineapple. It was shocking, really, that I’d missed something like that. Do you feel like that about your donors, too? What clues might you have been missing? A successful fundraiser is a detective. The best retailers have created entire business models around getting to […]
Try indulgence to improve your next appeal
It’s not often that you come upon an interesting study that helps with a project you’re working on right then. That happened to me this week, and I thought I’d share, in case it’s helpful to you, as well. I’ve been working on an appeal for a brand new organization. They’re focused on hunger issues […]