What you learned from your fundraising #fail Last week I wrote about fundraising mistakes. They’re important, because they’re a wonderful, if sometimes painful, way to learn. I asked for your contributions. So this week, we’ll hear from some friends and colleagues. Their experience might help you. And well, we’ve all been there – it’s a […]
Fundraising bloopers: I’ll show you mine if you show me yours
Fundraising bloopers: I’ll show you mine, if you show me yours Have you ever made a fundraising mistake? I’m hoping you answer “yes”. Mistakes are important in our field. We’re adding daily to our knowledge of fundraising. That new information often comes from mistakes – or in their nicer outfit, experiments. Those of us who […]
How to start an annual giving program
What I learned about annual giving years ago, and how it might help you. Many of the organizations I’ve worked with have been small to medium-sized. And that’s no surprise since most nonprofits in the US are small. They’re eager to build a solid fundraising program, but most continue to depend on grants. I think […]
How to heal an unappealing fundraising appeal
How to heal an unappealing fundraising appeal I don’t know why, but I continue to be surprised at major nonprofits – that have the means to do it right – mailing out solicitations that miss. We got one the other day, from a large hospital in our state. I’ll admit, I opened it with some […]
How to be heard in a noisy world
We live in a noisy world. So what does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s noisy world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – […]
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