Why Mr. Spock can’t raise money Poor Spock. He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though. Human beings don’t make purely rational decisions. This isn’t my guess; it’s science. We make decisions in the older part […]
How your crummy thank you feels
Your crummy thank you feels bad Put yourself in your donor’s shoes. Sometimes saying thank you is treated as an administrative (boring) necessity. It should be an integral part of building strong donor relationships. But the really sad thing is it’s so easily fixed! Think about the little cartoon above. If your thank you letter reads […]
Why you don’t want to be a tool
You don’t want to be a tool, do you? Who do you read to make you think? One blog I like to check in on is Trevor O’Donnell’s Marketing the Arts to Death. As the title says, it’s about arts marketing. But to me, it’s broader. Trevor shows how mistaken arts marketing often is. Because […]
Are you too pretty to work?
Have you gotten a really beautiful appeal recently? It could be an email, or it could be a fancy direct mail package. I have to wonder about their effectiveness. So many are pretty to look at, but not moving. And that’s a big problem. Shiny postcards on heavy paper. Four-color imagery and brand-specific fonts. Reverse type (because […]
Mom tested, donor approved: when to use your inside voice
Who you’re talking to and how you use your voice matters… a lot. My youngest just turned sixteen. So I found myself looking through old pictures, remembering a chubby little baby who is now neither. My visit to old times reminded me of inside voices. When each of my kids was little, I tried to […]
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