Who you’re talking to and how you use your voice matters… a lot. My youngest just turned sixteen. So I found myself looking through old pictures, remembering a chubby little baby who is now neither. My visit to old times reminded me of inside voices. When each of my kids was little, I tried to […]
Are you making this mistake? Why whining isn’t winning.
Fundraising shouldn’t be about whining. The US presidential election is next year. But the campaign is already underway. There’s a lot of fundraising happening that isn’t about charity. So when one particular appeal caught the media’s attention, I had to look. This email appeal is both entertaining (not in a good way) and educational (ditto). Have you […]
Spotlight on telefunding: what you need to know
Telefunding – what you need to know Have you considered a telefunding program? Here’s what you need to know. A while back, a reader asked me to write about telefunding. As development director, I oversaw telephone fundraising departments, but I’ve never been a caller myself. So I turned to an old friend and nonprofit telephone […]
How to raise more money. (Hint: It’s not about you.)
How to raise more money Patting yourself on the back hurts. Jeff Brooks warned us about the dubious utility of anniversaries in fundraising. You should read it (I read Jeff’s blog every day), but the point is simple: you might care about your anniversary, but donors do not. He’s right. What seems a momentous occasion […]
Is your fundraising a pain in the ask?
Is your fundraising a pain in the ask? I lost the good tooth lottery. Over the last few weeks, I’ve had several long and painful stays in the chairs of various dental professionals. Trust me when I say I know from root canals. So it was with an extra “ouch” that I absorbed a friend’s […]
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