How to rock your fall fundraising Ah, those crisp new days of fall! Back to school, falling leaves… who doesn’t love it? Me. I don’t love it. You have to pry summer from my grasping hands. But fall comes – and winter behind it – regardless. And with it, your biggest fundraising season of the […]
The gift they want from you
I’ve been writing a lot about the role of emotion in fundraising. That’s because it’s so important! But let’s take it another step. Fundraisers often talk about relationship fundraising as opposed to transactional fundraising. You know donors aren’t ATMs and shouldn’t be treated that way. But there is an exchange that happens with a […]
Why Mr. Spock can’t raise money
Why Mr. Spock can’t raise money Poor Spock. He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though. Human beings don’t make purely rational decisions. This isn’t my guess; it’s science. We make decisions in the older part […]
How your crummy thank you feels
Your crummy thank you feels bad Put yourself in your donor’s shoes. Sometimes saying thank you is treated as an administrative (boring) necessity. It should be an integral part of building strong donor relationships. But the really sad thing is it’s so easily fixed! Think about the little cartoon above. If your thank you letter reads […]
Why you don’t want to be a tool
You don’t want to be a tool, do you? Who do you read to make you think? One blog I like to check in on is Trevor O’Donnell’s Marketing the Arts to Death. As the title says, it’s about arts marketing. But to me, it’s broader. Trevor shows how mistaken arts marketing often is. Because […]
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