Call it commitment. Or maybe, determination. Possibly, just sheer cussed stubbornness. Whatever you call it, it’s the key to a successful annual giving program. Here’s the thing: I could write a really good appeal. The data could be in great shape. The stars might all align and the message, audience, and timing could be perfect. […]
Are you planning or drifting into disaster?
Are you planning or drifting into disaster? We’ve passed the first quarter of the year. Chances are things are getting busy for you now. Maybe a spring event you’re planning. A spring appeal mailing. A big annual meeting. This is when it’s easy to forget your plan and focus on the daily to-do list Who […]
How to start an annual giving program
What I learned about annual giving years ago, and how it might help you. Many of the organizations I’ve worked with have been small to medium-sized. And that’s no surprise since most nonprofits in the US are small. They’re eager to build a solid fundraising program, but most continue to depend on grants. I think […]