What I learned about annual giving years ago, and how it might help you. Many of the organizations I’ve worked with have been small to medium-sized. And that’s no surprise since most nonprofits in the US are small. They’re eager to build a solid fundraising program, but most continue to depend on grants. I think […]
How to heal an unappealing fundraising appeal
How to heal an unappealing fundraising appeal I don’t know why, but I continue to be surprised at major nonprofits – that have the means to do it right – mailing out solicitations that miss. We got one the other day, from a large hospital in our state. I’ll admit, I opened it with some […]
How to be heard in a noisy world
We live in a noisy world. So what does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s noisy world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – […]
Try indulgence to improve your next appeal
Comparing a donation to an indulgence? It’s not often that you come upon an interesting study that helps with a project you’re working on right then. That happened to me this week, and I thought I’d share, it in case it’s helpful to you, as well. I’ve been working on an appeal for a brand-new […]
If you tease me, make it worthwhile
“Teaser copy.” You’ve seen it, I’m sure. Teaser copy is that little bit of copy on the outside of the envelope. Its job? Get you to open the envelope and read the letter inside. It seems to be almost standard for fundraising appeals these days. But it shouldn’t be. Teasers can be very effective – if […]
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