Fundraising bloopers: I’ll show you mine, if you show me yours Have you ever made a fundraising mistake? I’m hoping you answer “yes”. Mistakes are important in our field. We’re adding daily to our knowledge of fundraising. That new information often comes from mistakes – or in their nicer outfit, experiments. Those of us who […]
How to start an annual giving program
What I learned about annual giving years ago, and how it might help you. Many of the organizations I’ve worked with have been small to medium-sized. And that’s no surprise since most nonprofits in the US are small. They’re eager to build a solid fundraising program, but most continue to depend on grants. I think […]
How to heal an unappealing fundraising appeal
How to heal an unappealing fundraising appeal I don’t know why, but I continue to be surprised at major nonprofits – that have the means to do it right – mailing out solicitations that miss. We got one the other day, from a large hospital in our state. I’ll admit, I opened it with some […]
How to be heard in a noisy world
We live in a noisy world. So what does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s noisy world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – […]
Try indulgence to improve your next appeal
Comparing a donation to an indulgence? It’s not often that you come upon an interesting study that helps with a project you’re working on right then. That happened to me this week, and I thought I’d share, it in case it’s helpful to you, as well. I’ve been working on an appeal for a brand-new […]
- « Previous Page
- 1
- …
- 88
- 89
- 90
- 91
- 92
- …
- 110
- Next Page »