Have you ever wanted to say “make me!” in response to an appeal? Some frequently used packages always crack me up. I know these are so common because they work – though I’m not sure how “work” is defined, especially in the long term. There’s the nickel pack. No, wait, we’re up to a dime. (I […]
Year-end YIKES? Keep this in mind.
Is year-end fundraising keeping you up at night? If you haven’t got your plan down for the end of the year giving season, you’re going to have to improvise. That’s when some experience can help. Like an athlete’s muscle memory, good instincts can get you through. Here are some things I’ve learned over the years. […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
Are you assimilated?
Anyone of a certain age or entertainment preference will recognize the Borg. For the rest of you, let me explain a little. In Star Trek, the Borg is one of the most dangerous foes our heroes have to deal with. To quote Wikipedia’s entry: The Borg are a collection of species that have been turned into cybernetic organisms functioning […]
Essential components of your fundraising appeal
Your fundraising appeal needs a strong case You must have a compelling, urgent problem the donor can help solve. You need an emotional story People make giving decisions with their emotions. Stories are the best way to ignite those emotions. Tell a story. Go ahead and use some statistics – they can help support the […]
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