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How to Create a Seamless Supporter Journey (and Build Loyal Donors for Life)

As fundraisers, we work hard to find and recruit new donors to our causes. But do you ever feel like your supporters are slipping away after their first gift? There could be a whole host of reasons for this. From a supporter not feeling properly thanked, to a lack of charity brand recall (“I loved […]

Filed Under: Blog, Donor retention, Donors Tagged With: donor relationships, donor retention Leave a Comment

You talking to me? Or why you must focus on donor retention

My mailbox leaves me wondering. We’ve all been reading a lot about donor retention. Maybe so much talk it’s in danger of becoming just another buzzword. But I think it’s critically important. And I’ve seen how powerful a really engaged donor base can be. Organizations benefit from more support, sure. But there’s also something about […]

Filed Under: Blog, Donor communications, Thanks Tagged With: annual appeals, donor retention, thank you letters 10 Comments

How to Elevate Your Supporter Experience in 2025: 10 Proven Strategies for Fundraisers

Supporters don’t just give to charities—they give to people, experiences, emotions, and connections. And in 2025, expectations are higher than ever. Fundraising success isn’t just about asking for money; it’s about creating meaningful supporter experiences that keep donors engaged, inspired, and coming back time and again. Here are 10 ways to enhance your supporter experience […]

Filed Under: Blog, Donor communications Tagged With: donor love, donor retention, supporter experience Leave a Comment

Can you build a relationship on paper?

Paper? I think you can. So, I was born in the Stone Age. I grew up without personal computers, mobile phones, or social media. A phone call to the next town was expensive. I kept in touch with my cousin in Ohio and friends I met at camp with letters on paper. Later, I traded […]

Filed Under: Blog, Donor communications Tagged With: donor communication, donor relationships, donor retention 1 Comment

Unlock your impact: try a donor survey today!

Do you want to know what your donors think? Do you want them to know you care what they think? Would you like some interesting information about your donors – including testimonials and suggestions you might never get otherwise? Then you want to try a donor survey I first created a survey years ago. (You […]

Filed Under: Blog, Donor communications Tagged With: donor retention, donor survey, mail appeal, Thanks 19 Comments

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