You’re feeling a little nervous about the economy. And you’ve been planning for this year. So you’ve been reading good advice, like this piece in Philanthropy Daily… or this, more succinct, advice from my friend Denisa Casement: So now what? How to maximize your fundraising results so you can keep doing your good work? Here […]
Trust, more valuable than money
Trust is one of those things that you can’t necessarily put a dollar value on, but you know matters, a lot. But like your database or your donor relationships, it’s critical to a successful fundraising program. Your brand isn’t about colors, type, or taglines. Do you remember the outrage that United Airlines created years ago […]
You have new donors. How will you keep them?
Keeping those new donors is critical M+R Benchmarks report a 32% increase in online giving in 2020. The Fundraising Effectiveness Project reports a 10.6% increase in giving compared to 2019. Organizations that were ready – or able to get ready, fast – were successful in the midst of the Covid pandemic. And that’s fantastic news! But it also […]
How to make #GivingTuesday more than a gimme
Soon it will be #GivingTuesday. My inbox, and yours, will overflow with messages from every nonprofit we’ve had contact with in the past. Too many of the messages will be the same: Send us money, because… #GivingTuesday! Let’s remember what this day was meant to be: Celebrated on the Tuesday following Thanksgiving (in the U.S.) […]
Dear Fundraiser: Things we shouldn’t do
Dear Fundraiser, Here are the things I wish we wouldn’t do. I’m cheering for our success. So in a helpful spirit, I offer you my list below. So, putting on my donor hat, I wish we wouldn’t: Send an automated thank you message for an online gift and assume that’s enough Forget to thank […]
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