Are you guilty of donor abuse? It happens too often. You might want to check yourself. Here are some signs: You value the person according to their checkbook It’s happened more than once. I make a thank you phone call, only to hear the person on the other end protest. “You don’t need to call me! I’m […]
It’s personal
It’s personal. Fundraising, that is. Picture this: you walk to your mailbox. Inside, you find an envelope with a return address you recognize. “Real mail!” you think. You open that envelope first and in a hurry. Then you begin to feel confused. Disappointed. “Dear Ms. LastName” it begins. “Because I am a caring person, I […]
Put it in writing
It’s fun when something you should do is also something you enjoy doing. I’ve grown to truly enjoy sending hand-written thanks (and other notes) to our donors. It’s partly the challenge. For instance, after the end of the year, I had more than 70 in a backlog. That was one marathon note-writing session! But I […]
Triage and nonprofit fundraisers
Nonprofit fundraisers could use some applause I wrote last week about our smaller donors and how wonderful they are. The often unsung backbone of many organizations (or the smart ones, anyway), these folks don’t ask for much and offer what’s probably a lot to them. But without sounding too self-serving, I’d like to celebrate another […]
Size matters. But don’t be too rough on the big guys.
Size matters, right? Do you work in a smaller nonprofit? Chances are you do – in 2010 75% of nonprofits had annual budgets under $500,000. So you probably can’t turn to a well-oiled fundraising machine to coordinate complicated campaigns that cross multiple channels. We’re happy just to have a database, get the mail out on […]
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