We humans are quirky. You know fundraising is never as simple as asking for donations. Behind your ask is a world of study. We think about our language. We consider exactly what we’re asking for and why. And we keep the language clear and simple. We’re straightforward about the need and use stories to illustrate […]
Donor Communications
How to Write the Perfect Donor Appeal Letter to Boost Individual Giving
When writing the perfect donor appeal letter, you might not know where to start. With these tips and tricks, I hope you’ll be able to write a brilliant letter that engages donors and raises more money! Write as if they are your friend, because they are! Letters to our supporters should feel like a conversation. Appeal […]
Human. Connection.
Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]
Why you should be creating a donor newsletter
You should be creating a donor newsletter. Because they’re a love letter to your donors And you do love your donors, right? You’re probably sending appeals – I hope more than one a year. And you’re working on great thank you letters. But what do you give to the donors who care enough to support […]
What if you can’t afford a copywriter?
It’s smart to work with an experienced copywriter. And if you can, do hire one and learn from what they do. (Yes, I’m a copywriter. But this isn’t about me… keep reading!) But I understand that hiring a good copywriter is an expense. And I’ve been on your side of things as well. Budgets aren’t […]
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