I want you to raise more money. So I want you to fix your thank you letters. I understand why thank you letters might seem an afterthought. When I first started working in development, I felt comfortable around data and record-keeping. It felt neat and orderly. You plug the numbers in correctly, and you get […]
Donor Communications
10 reasons your newsletter could raise more money
10 reasons your newsletter could raise more money How well does your newsletter work? Many organizations now use newsletters to communicate about their work. That’s good! Yet I see so many organizations produce fancy pieces that aren’t doing their job. Do newsletters right, and they can be a serious source of income by delighting your […]
Do you want to reach more donors? Open your heart
My plea for emotional copywriting Successful fundraising is about reaching people where they make decisions… and that’s their hearts, not their heads. Emotional copywriting is effective copywriting. Writing to donors means using emotional copywriting. Yes, there are some “tricks” you can use to improve your appeal. Simple things, like better formatting. I’ve mentioned some ways you […]
How difficult are you making it to give?
How difficult are you making it to give? Seriously, giving shouldn’t be so confusing. The other day as we paid our bills, my husband and I pulled an appeal from our pile to make a donation. Then we turned the response form over and over, trying to figure out what to do. I’m a professional… […]
You just haven’t earned it yet, baby: 5 ways to start
Every time I hear a frustrated fundraiser talk about donors who aren’t giving, that lyric pops into my head. (In case you don’t know, it’s thanks to Steven Patrick Morrissey and Johnny Marr, of course). I know it’s human nature to look around for someone to blame when things don’t go as planned. And right […]
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