It’s smart to work with an experienced copywriter. And if you can, do hire one and learn from what they do. (Yes, I’m a copywriter. But this isn’t about me… keep reading!) But I understand that hiring a good copywriter is an expense. And I’ve been on your side of things as well. Budgets aren’t […]
Donor Communications
They challenge your fundraising appeal. How should you respond?
Everyone has an opinion about your fundraising appeal… I do lots of copywriting. Newsletters, email appeals, and especially fundraising appeals. I love it. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. 1. Does the letter really have to be two (or […]
Happiness is a gift you can give
You’re a fundraiser. And when your work means communicating with donors, you probably think about the gifts you hope your organization will receive. But have you thought about the gifts you can give? I’m not talking about stickers, keychains, or the like. I’m talking about something much more meaningful. Something that can build relationships. We […]
Do your thank you letters need a little help?
I want you to raise more money. So I want you to fix your thank you letters. I understand why thank you letters might seem an afterthought. When I first started working in development, I felt comfortable around data and record-keeping. It felt neat and orderly. You plug the numbers in correctly, and you get […]
10 reasons your newsletter could raise more money
10 reasons your newsletter could raise more money How well does your newsletter work? Many organizations now use newsletters to communicate about their work. That’s good! Yet I see so many organizations produce fancy pieces that aren’t doing their job. Do newsletters right, and they can be a serious source of income by delighting your […]
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