When writing the perfect donor appeal letter, you might not know where to start. With these tips and tricks, I hope you’ll be able to write a brilliant letter that engages donors and raises more money! Write as if they are your friend, because they are! Letters to our supporters should feel like a conversation. Appeal […]
Donor Communications
Human. Connection.
Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]
Why you should be creating a donor newsletter
You should be creating a donor newsletter. Because they’re a love letter to your donors And you do love your donors, right? You’re probably sending appeals – I hope more than one a year. And you’re working on great thank you letters. But what do you give to the donors who care enough to support […]
What if you can’t afford a copywriter?
It’s smart to work with an experienced copywriter. And if you can, do hire one and learn from what they do. (Yes, I’m a copywriter. But this isn’t about me… keep reading!) But I understand that hiring a good copywriter is an expense. And I’ve been on your side of things as well. Budgets aren’t […]
They challenge your fundraising appeal. How should you respond?
Everyone has an opinion about your fundraising appeal… I do lots of copywriting. Newsletters, email appeals, and especially fundraising appeals. I love it. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. 1. Does the letter really have to be two (or […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- …
- 54
- Next Page »