Okay, I know it’s rude. But this coaster made me laugh so hard I had to buy it. If you’re an introvert, you’ll understand. It now sits quietly on my desk, covered by my mug, where it won’t insult anyone. But as I looked at it today, I connected it to one of the most […]
Donor Communications
How you can appeal like a Girl Scout
Girl Scouts have a great product. Do you? Sure, your organization probably doesn’t sell Girl Scout Cookies. But those cookies didn’t become wildly popular in a vacuum. They’re good. Really good. And they’re special because you can’t just find them on the store shelves. So think about: What is your organization really, really good at? […]
4 Ways to Turn One-Time Donors Into Long-Term Supporters
You’ve just wrapped up a successful fundraising campaign. The donations are in, the thank-yous are sent, and the team is celebrating a job well done. But what happens to all those new names on your donor list? Converting one-time donors into long-term supporters is a vital step toward building a sustainable funding base for your […]
Looking for attention? Why the details matter
It’s almost that time of year again. Your mailbox and inbox are probably getting as crowded as mine are. Appeals from organizations you’ve supported. And appeals from new organizations, hoping to grab your attention. It’s overwhelming to you, a professional. Imagine how it feels to your kind donors. Plus, we’re living in an age of […]
The new way to fundraise? Trust your mail.
So, have all the cool kids moved to digital? Is AI going to replace human communication? (Don’t get me started on that one…) And is mail so yesterday? Sometimes it seems like that’s what I’m hearing. And I often feel like a grandma, warning people not to move everything online. But grandma or not, I’ll […]
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