Three steps you can take to keep your donors I hope last month was a good month for you and your organization. It is for most. According to Neon, 31% of annual giving happens in December. 12% in the last three days of the year. So, with hope, I say “Congratulations!” And then: now what […]
Donor Communications
How to Build Your Own Donor-Centric Fundraising Strategy
Bloomerang’s Mission Retainable Report found that when asked why they give more than once to the same organization, 63% of surveyed donors replied that the mission or nonprofit is important to them. Overwhelmingly, donors make contributions because they are passionate about your cause for their own personal reasons. By building your fundraising approach around donors, […]
Can we stop this in its tracks, please?
Okay, I admit it might already be too late. This nonsense is out there and may be growing in the wild. But if I can persuade you not to jump on this bandwagon, I’ll be very happy. What am I talking about? Appeals made to look like bills. Yup, instead of a warm and genuine […]
Do you want to really connect? Show, don’t just tell me.
How do you connect with donors? Show more. Yes, this is one more post about the importance of emotion in your fundraising. This time, let’s look at images, not words. There is no faster way into our brains than an image. When we read, our brains recognize images as words. We’re constantly translating. (And remember […]
Are you making it hard to give?
Are you getting between donors and your mission? With the best possible intentions, you just might be. It’s the curse of knowledge that every dedicated fundraiser develops. You know your organization’s work, inside and out. (You have to if you’re going to do a great job – so I know you do!) You understand the […]
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