You know you should thank your donors right away. With sincerity. But unless you don’t care about keeping your donors, you also need to confirm their decision to give was a wise one. How? You share with them what their giving has done. With stories, not statistics. This could be a donor newsletter. It could […]
Is your annual report a waste of a great opportunity?
It’s a serious question: what purpose does your annual report serve? What outcomes are you looking for? Too many organizations see an annual report as part requirement and part brochure. But if yours is meant to be a sales piece, is it selling? How do you know? And if reporting is a legal requirement, couldn’t […]
Three steps you should take now to keep your donors this year
I hope last month was a good month for you and your organization. It is for most. According to Neon, 31% of annual giving happens in December. 12% in the last three days of the year. So, with hope, I say “Congratulations!” And then: now what will you do next? How will you keep those […]
5 Lessons From Year-End For Fundraisers Like You
Chances are, your mailbox and email inbox have been busy the last few weeks. SO MANY appeals – sometimes from organizations you haven’t given to. Sometimes, you wonder how they even got your address. Sound familiar? I thought so! But it’s 2019 now. A new year. A fresh start. So instead of sighing and deleting, […]
Digital Ad Campaign Basics for Nonprofits
According to a study done by Web Strategies Inc., marketing budgets for for-profit companies are between 7 to 12 percent of total revenue. Nonprofits don’t have that luxury. If yours is like most nonprofits out there, your paid marketing and advertising budget doesn’t come close to that of for-profit companies… Which means you need to […]