Donor newsletters, done right, are donor magic. This is your opportunity to love your donors with abandon. To show them what amazing things they’ve accomplished with their gift. It’s also a chance to keep them up to date on your mission. And to offer them a chance to support you again. So if you don’t […]
Donor feedback: are you listening to donors or just talking to them?
I gave a webinar a week ago with my friend, Tim Sarrantonio, about donor experience. (You can still see it here if you’re interested.) One thing we talked about was the importance of feedback. Because relationships are not one way. If your communication plan is all about pushing information at donors, you’re missing wonderful opportunities. […]
5 ways to improve your donor communication
Are you thinking about your end of year appeal yet? If you’re planning already – congratulations! If not, you’re probably not alone. Isn’t it still summer? And if putting together that big year-end campaign makes you feel a little panicky, you might want to consider preparation. Did you know there are things you can be […]
Why you need to understand oxytocin to fundraise better
And how – maybe – management advice can help you raise more money I read an article a while back about instilling trust in employees. It was written by Paul J. Zak, founding director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University. He wondered why […]
Who is your annual report working for, anyway?
Even in smaller organizations, an annual report has a way of taking up a lot of space. (Or time, but they’re the same thing, I’m told.) Day to day work halts. Reports are requested from all departments. Designers and writers are hired. An annual report is often seen as the one marketing piece worth investing […]