It’s the end of the year. Organizations are mailing and emailing and phoning their supporter – and those they hope will become supporters. Finance staff are hovering over fundraising staff as envelopes are opened. Everyone is a little keyed up. But where is the love? There’s been something of an ongoing conversation about donor thanks […]
Happiness is the gift you give
When your work means communicating with donors – either in person or through the mail, phone, email or even social media – you probably think about the gifts you will be given for your organization. But have you given thought to the gifts you can give? Humility When you choose to approach your donors as […]
Are you for real?
The other day on Twitter, my friend John Lepp asked a question. What’s next after donor love and storytelling? What’s the next big thing? People keep asking what’s next after #donorlove and #storytelling as the big #fundraising idea… is it #vulnerability and #authenticity?— 𝚓𝚘𝚑𝚗𝚕𝚎𝚙𝚙 (@johnlepp) November 17, 2019 (And this, friends, is why I love […]
Why aren’t you creating a donor newsletter?
Donor newsletters, done right, are donor magic. This is your opportunity to love your donors with abandon. To show them what amazing things they’ve accomplished with their gift. It’s also a chance to keep them up to date on your mission. And to offer them a chance to support you again. So if you don’t […]
Donor feedback: are you listening to donors or just talking to them?
I gave a webinar a week ago with my friend, Tim Sarrantonio, about donor experience. (You can still see it here if you’re interested.) One thing we talked about was the importance of feedback. Because relationships are not one way. If your communication plan is all about pushing information at donors, you’re missing wonderful opportunities. […]