Do you write like you talk? Would you write to your mother like that? Open the last appeal, newsletter, or email you wrote. Now read it out loud. Does it sound funny? And does it sound like you? Does it sound like you talk? If so, congratulations – you’re a step ahead of many. If […]
Donor Communications
5 Simple Ways to Capture Stories and Produce Simple Videos for Your Nonprofit
5 Simple Ways to Capture Stories Today’s post comes to you from Kristin Sukraw of Nonprofit Film School and Reliant Studios. Storytelling is at the heart of what we do – and we live in a visual age. I think you’ll find her post interesting and helpful! “We’re a small organization. We don’t really have […]
Are your donors eager to be part of the show?
Are your donors eager to be part of the show? How’s your organization performing? Are donors part of your show? My husband and I went to a Jackson Browne concert recently. Now, I’m about to make myself look foolish. But enjoy it and stick with me, will you? I’ve been seeing JB since high school. […]
Hope or fear – which powerful emotion should you use?
Hope or fear… picture a year-end appeal. The goal isn’t met. Time is running out. Your appeal urges donors to act right away, or bad things may happen. “Can’t we keep it upbeat? You know, focus on the good stuff?” a board member will ask. “We know that’s more effective, right?” Well… I don’t think […]
How to create something they will treasure
How to create something they will treasure Sad news this morning. We woke this morning to the news of David Bowie’s death. I had no idea he’d been ill. I’m not qualified to write about his music and life – so this isn’t about music. But this morning, an early response to a fan letter […]
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