5 Simple Ways to Capture Stories Today’s post comes to you from Kristin Sukraw of Nonprofit Film School and Reliant Studios. Storytelling is at the heart of what we do – and we live in a visual age. I think you’ll find her post interesting and helpful! “We’re a small organization. We don’t really have […]
Donor Communications
Are your donors eager to be part of the show?
Are your donors eager to be part of the show? How’s your organization performing? Are donors part of your show? My husband and I went to a Jackson Browne concert recently. Now, I’m about to make myself look foolish. But enjoy it and stick with me, will you? I’ve been seeing JB since high school. […]
Hope or fear – which powerful emotion should you use?
Hope or fear… picture a year-end appeal. The goal isn’t met. Time is running out. Your appeal urges donors to act right away, or bad things may happen. “Can’t we keep it upbeat? You know, focus on the good stuff?” a board member will ask. “We know that’s more effective, right?” Well… I don’t think […]
How to create something they will treasure
How to create something they will treasure Sad news this morning. We woke this morning to the news of David Bowie’s death. I had no idea he’d been ill. I’m not qualified to write about his music and life – so this isn’t about music. But this morning, an early response to a fan letter […]
Are you trying to make me cry?
Are you trying to make me cry? It keeps happening. And it makes me sad. And a little cranky. Newsletters or other pieces, intended for donors. That have forgotten they’re intended for donors. So I apologize if I’m repeating myself. (Then again, we know how effective repetition is, right?) But I see it, over and […]
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