Wrong focus? It’s not about you. I was thrilled to see an article in the New York Times about giving. And even more excited when it featured Tom Ahern, Jen Love, and Jennifer Shang. The article’s title – Asking for Money? Compliment the Donor, Not Your Organization – lays it right out there. My mailbox, […]
Donor Communications
5 Donor Stewardship Tactics Designed for Year-End Giving
5 Donor Stewardship Tactics Designed for Year-End Giving End-of-year or EOY fundraising is a high-stakes time for many organizations. The focus is often directed toward receiving as many donations as possible. However, the foundation of your EOY fundraising should be donor stewardship. After all, your current supporters are most likely to give to your year-end […]
Fundraisers: What you should do right now to be human
It’s been quite a week to be human, hasn’t it? I’ve been talking with colleagues about how the U.S. election will affect our organizations. And what we can do about it. One thought will not leave my head. Let me go back a step to explain, though. Last Wednesday morning, one of the things I […]
How to write a super fundraising appeal
Do you want to write a super fundraising appeal? Here’s a quick primer. Start with a super story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the breadth of your programming. […]
She’s the one.
She’s the one. Your donor, that is. Or she should feel like the one. Strong communication is one-to-one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. Want donors to ignore your request? Ask “someone” to do something. (One funny exception: my younger […]
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