Entitled donors? What rights do your donors have? How concerned are you about your donors’ concerns? Have you thought about what they’re owed from your organization – or from you? How about something basic: how much control do they have over what communications they receive? Can they request less mail or email – and have […]
Donor Communications
Are you settling for a lazy year-end fundraising message?
What’s your fundraising message? And how are you handling your end-of-year appeals online? A look at my Facebook feed shows many examples of organizations making the most of the year’s end. The messaging isn’t always as good as the causes, however. Here are some that caught my eye – and why I think they hit […]
Why you might be focused on the wrong thing
Wrong focus? It’s not about you. I was thrilled to see an article in the New York Times about giving. And even more excited when it featured Tom Ahern, Jen Love, and Jennifer Shang. The article’s title – Asking for Money? Compliment the Donor, Not Your Organization – lays it right out there. My mailbox, […]
5 Donor Stewardship Tactics Designed for Year-End Giving
5 Donor Stewardship Tactics Designed for Year-End Giving End-of-year or EOY fundraising is a high-stakes time for many organizations. The focus is often directed toward receiving as many donations as possible. However, the foundation of your EOY fundraising should be donor stewardship. After all, your current supporters are most likely to give to your year-end […]
Fundraisers: What you should do right now to be human
It’s been quite a week to be human, hasn’t it? I’ve been talking with colleagues about how the U.S. election will affect our organizations. And what we can do about it. One thought will not leave my head. Let me go back a step to explain, though. Last Wednesday morning, one of the things I […]
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