She’s the one. Your donor, that is. Or she should feel like the one. Strong communication is one-to-one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. Want donors to ignore your request? Ask “someone” to do something. (One funny exception: my younger […]
Donor Communications
Why it’s smart to love your donors for who they are
Why it’s smart to love your donors for who they are Identity matters. So are we letting a few verbs stand in the way of better solicitations? I read an article in the New York Times about the U.S.’s struggles with low voter turnout. One point made was that an experiment showed identity mattered more […]
Stop talking about fundraising. Start talking about results.
Ah, fundraising results… so important, right? What have you done to justify your existence? I had a boss, years ago, who liked to walk around and ask staff that question. It was obnoxious, to be sure. I think it was meant to keep us on our toes. (Like we had time to stand up?) But […]
Are you using the magic fundraising word?
Are you using the magic fundraising word? Wait, fundraising magic? You’ve heard it before: a magic word that will transform your fundraising. The word is YOU. So you dutifully make sure that word is everywhere. But maybe it doesn’t do as much magic as you’d expected. You is magic, but there’s more to it than […]
How to wreck your fundraising appeal
Statistics can wreck your fundraising appeal There are plenty of fundraising appeals landing in my mailbox and inbox. I’ll bet it’s the same for you. I open them, hoping to be moved, or learn something new. What I see is one characteristic that wrecks appeals. They’re all head and no heart. They’re built on carefully […]
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