“But If you’re a writer, you know the terror of the blank page. I’ve said it all before!” The cursor blinks, daring you to give up. Your hands are poised, willing your brain to direct them. And still, the blank page. Are you working on an appeal? Finding it hard to come up with something […]
Donor Communications
Direct mail – still not dead
Direct mail – still not dead Have you read Blackbaud’s 2016 Charitable Giving Report yet? There’s a great deal of information in this easy-to-read report. I recommend you download it. The report focuses much attention on online giving. And that channel is growing. But one sentence, in particular, stuck out to me, and I want to […]
How this thank you is the winning move for loyal donors
You call it demanding, I call it discerning. OK, I will admit it: I can be the El Exigente of donor communications. Picky, picky, picky. If a family member happens to be standing nearby as I open the mail, I drive them nuts. “This is a thank you letter? It’s all about them!” “My annual […]
8 easy ways to write a better appeal
Want to write a better appeal? Here’s what I know about writing good fundraising letters: You can practice and study for years and still feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the perfect get […]
The trouble with your entitled donors
Entitled donors? What rights do your donors have? How concerned are you about your donors’ concerns? Have you thought about what they’re owed from your organization – or from you? How about something basic: how much control do they have over what communications they receive? Can they request less mail or email – and have […]
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