It’s a serious question: what purpose does your annual report serve? What outcomes are you looking for? Too many organizations see an annual report as part requirement and part brochure. But if yours is meant to be a sales piece, is it selling? How do you know? And if reporting is a legal requirement, couldn’t […]
Donor Communications
5 year-end lessons for fundraisers like you
Get ready to learn. Here are some year-end lessons for you. Want to avoid some common mistakes? It’s year-end, so chances are, your mailbox and email inbox have been busy the last few weeks. SO MANY appeals – sometimes from organizations you haven’t given to. Sometimes, you wonder how they even got your address. Sound […]
Digital Ad Campaign Basics for Nonprofits
Digital ad campaigns can help get your organization noticed. According to a study done by Web Strategies Inc., marketing budgets for for-profit companies are between 7 to 12 percent of total revenue. Nonprofits don’t have that luxury. If yours is like most nonprofits out there, your paid marketing and advertising budget doesn’t come close to […]
Stuck in an annual giving dead end?
Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get to October, look at the holes in the operating budget, […]
Top 10 #donorlove ideas for your Year End Campaign
It’s the most wonderful time of the year… In theory. Would your donor feel that way? Where’s the donor love? John Lepp (of Agents of Good fame) and I sat down to give you a tried and tested YEAR-END checklist you can use as you sit down to craft the most meaningful appeal of the […]
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