Is annual giving something you take down from the attic once a year? Somewhere along the line, annual giving – the support an organization needs each year to operate – turned into “the one time a year we expect donors to give”. So organizations get to October, look at the holes in the operating budget, […]
Donor Communications
Top 10 #donorlove ideas for your Year End Campaign
It’s the most wonderful time of the year… In theory. Would your donor feel that way? Where’s the donor love? John Lepp (of Agents of Good fame) and I sat down to give you a tried and tested YEAR-END checklist you can use as you sit down to craft the most meaningful appeal of the […]
Are you doing email right?
Are you doing email right? Who remembers life without email? It’s easy to take for granted. But we have access to marvelous free or inexpensive tools that put email communications in every organization’s toolbox. The ease of use, and the proliferation of beautiful templates – ready-made! – mean even someone with little experience can create […]
How Email Marketing Best Practices Positively Affects ROI
Email marketing is continually cited as the top digital marketing strategy, especially ROI. Some email marketing campaigns have seen up to a 4400% increase, or a return of $44 for every $1 spent. The impact of email marketing goes far beyond delivering messages to inboxes. Email marketing is a surefire way to personalize messages, connect […]
Data-driven relevancy builds personal connections
Post thanks to Action Graphics Data-driven relevancy builds personal connections As you know, there’s a lot more to fundraising than simply reaching out to potential donors and soliciting donations. The most successful nonprofit organizations connect with individuals whose values align with the organization’s mission. This enables the nonprofit to reach out to prospective donors, build […]
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