Sending out a broadcast text to supporters, asking them to contribute to a new initiative might seem tempting. You could reach all the people in your contact list at once, and you wouldn’t need to worry about finding volunteers. The same goes for emails and social media updates. But consider this – Source: Evergage 2019 […]
Donor Communications
Are you sending donors something to treasure?
What do your donors treasure? The other night, I was desperate for something to watch. But I didn’t want to bother with a movie – just something to fall asleep to. I settled on the National Geographic channel. And it reminded me of the magazines. I no longer subscribe, because I just can’t find the […]
Why your fancy newsletter is failing you
Is yours a fancy newsletter? Recently, I’ve been holding on to a few newsletters from organizations my husband and I give to. With one shining exception, they’re disappointing. Or worse. What’s frustrating is they could so easily be great. The organizations do good work. I’m sure they have good stories to tell. And yet, they […]
Building a better appeal, part two
Last week, I wrote about your fundraising appeal and offered some steps to improve it. This week, with part two, we’ll pick up where we left off. Here’s what I want to share in both posts: Often missed ingredients for success You have to actually ask. Yes, your story is not, by itself, enough. Use […]
How to build a better appeal
Let’s be blunt: most fundraising appeals are well-meaning, but crap. Stuffy. Officious. Impersonal. Focused on the organization’s needs, not the donor’s dreams. The good news is you can start fixing that today, and I’ll show you how. This week and next, we’ll cover: Where to start? Before you even think about writing, think about preparing. […]
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