Why being sincere really matters. We have all made mistakes. That might be the most universally correct statement ever. (Or not!) Admitting to them can be embarrassing. But it can also be educational. Today, I want to use my early mistakes to underline why we should avoid the temptation to be clever when we can […]
Donor Communications
Year-end tips for the beginning of the year
Can we talk about year-end fundraising now? Because maybe thinking about the crazy days while they’re still fresh will help make 2020 year-end easier. I’ve been involved in a conversation on Twitter recently with other nonprofit fundraisers and a few smart donors. The conversation veered from “My inbox is exploding!” and “I gave three months […]
Why you should share the love today
It’s the end of the year. Time to share some love. Organizations are mailing and emailing and phoning their supporters – and those they hope will become supporters. Finance staff are hovering over fundraising staff as envelopes are opened. Everyone is a little keyed up. But where is the love? There’s been something of an […]
Are you for real?
What is real? The other day on Twitter, my friend John Lepp asked a question. What’s next after donor love and storytelling? What’s the next big thing? People keep asking what’s next after #donorlove and #storytelling as the big #fundraising idea… is it #vulnerability and #authenticity?— 𝚓𝚘𝚑𝚗𝚕𝚎𝚙𝚙 (@johnlepp) November 17, 2019 (And this, friends, is […]
Why aren’t you creating a donor newsletter?
If you can create a good donor newsletter, it’s donor magic. This is your opportunity to love your donors with abandon. To show them what amazing things they’ve accomplished with their gift. It’s also a chance to keep them up to date on your mission. And to offer them a chance to support you again. […]
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