Between COVID delays and the attempt to hijack our constitutionally created United States Postal Service, mail has slowed down. A lot. But if you’re hoping my next line will read, “so direct mail is over”, I will disappoint you. Because it’s not. It’s still the channel with the highest response rates. And people who are […]
Donor Communications
Let’s talk about empathy
I think it’s a gift. So let’s talk about empathy. I am convinced that we can’t successfully communicate without empathy. Underline that for fundraising communications. In fact, human decision-making is emotional. We decide based on our feelings, and then rationalize them later. So feelings of empathy are critical to move people toward doing good. Rational […]
What are you doing now to welcome new donors?
Are you welcoming your new donors well? If you’ve been busy fundraising this year, you may have found what many have: donors are being generous. They’re responding to emergency campaigns. They want to do something… and those organizations that provide something good to do are benefitting. So you may have attracted a group of new-to-you […]
Donor fatigue is not a thing
Can we finally dispense with the idea of donor fatigue? Like that one leaf on an otherwise perfect green lawn, donor fatigue is an idea that just keeps blowing back into our world. And I wish we could kick it to the curb, today. A quick story: years ago, I was at a meeting, representing […]
Emergency fundraising: plan now for later.
We don’t always plan for emergencies or emergency fundraising Of course, that’s what an emergency is – something important, but not normal. So how can you plan for it? If your organization finds itself struggling with the impact of coronavirus – whether in increased expenses and/or increased need for your services – you need to […]
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