Nonprofit SEO metrics matter! You’re probably familiar with the term search engine optimization (SEO), which refers to the way that your website is structured to be found on and rank well in internet search engines like Google. In our digital world, SEO has become almost a buzzword of sorts, as brands and companies toss it […]
Donor Communications
Do you want to get bigger? Think small.
Do you want to get bigger? Think small. Everybody is nobody. That is, if your target audience is the world, you won’t really touch anyone. From time to time, I get an email from someone looking for fundraising help. They want to know how they can get their message out to everyone. So, first, let […]
How to write a great fundraising appeal
Here’s how you can put together an appeal that works Back when I was a Girl Scout, we had a bake-off. (I won our Brownie bake-off with peanut butter blossoms because I voted for myself. I still have residual guilt about that.) One of the lessons was to assemble your ingredients before you start. Writing […]
Who is that newsletter for anyway?
Newsletter fails make me sad. The tagline said “thanking those who make a difference”, but I don’t think that’s me. Why? Because out of maybe 15 articles in the newsletter, 10 refer to large individual or foundation gifts. Like, millions large. And while the stated purpose of this newsletter is thanks, the headlines read like […]
Do you have a cause worth joining?
Is your cause worth joining? I’ve been watching the kids from Parkland, FL force the country to face our gun safety problems. They’ve succeeded in grabbing our attention for many reasons. But one important reason is that they’ve defined their cause. Successfully, boldly and in a united way. We know what they’re fighting. We know […]
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