Does your fundraising appeal need a makeover? Are you under deadline and working on an appeal? You’ve probably heard you should write fast and edit slow. And so you should. But how do you turn that rambling first draft into an effective appeal – fast? There’s definitely an art to writing a great appeal. It […]
Donor Communications
Are you facing the terror of the blank page?
“But If you’re a writer, you know the terror of the blank page. I’ve said it all before!” The cursor blinks, daring you to give up. Your hands are poised, willing your brain to direct them. And still, the blank page. Are you working on an appeal? Finding it hard to come up with something […]
Direct mail – still not dead
Direct mail – still not dead Have you read Blackbaud’s 2016 Charitable Giving Report yet? There’s a great deal of information in this easy-to-read report. I recommend you download it. The report focuses much attention on online giving. And that channel is growing. But one sentence, in particular, stuck out to me, and I want to […]
How this thank you is the winning move for loyal donors
You call it demanding, I call it discerning. OK, I will admit it: I can be the El Exigente of donor communications. Picky, picky, picky. If a family member happens to be standing nearby as I open the mail, I drive them nuts. “This is a thank you letter? It’s all about them!” “My annual […]
8 easy ways to write a better appeal
Want to write a better appeal? Here’s what I know about writing good fundraising letters: You can practice and study for years and still feel like you’re only scratching the surface. There’s always something new because we’re always learning something new. So perfection will always be out of reach. But don’t let the perfect get […]
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