We live in a noisy world. So what does your attention cost? I was reading an article in Sunday’s New York Times about the cost of our attention. The author’s point was that in today’s noisy world, our attention – our mind-space – has become commodified. Ads at the checkout line, logos in every possible space – […]
Donor Communications
Try indulgence to improve your next appeal
Comparing a donation to an indulgence? It’s not often that you come upon an interesting study that helps with a project you’re working on right then. That happened to me this week, and I thought I’d share, it in case it’s helpful to you, as well. I’ve been working on an appeal for a brand-new […]
If you tease me, make it worthwhile
“Teaser copy.” You’ve seen it, I’m sure. Teaser copy is that little bit of copy on the outside of the envelope. Its job? Get you to open the envelope and read the letter inside. It seems to be almost standard for fundraising appeals these days. But it shouldn’t be. Teasers can be very effective – if […]
What’s your “joy proposition”?
What’s your joy proposition? What do donors want? Last week, some friends were chatting on Facebook about an announcement one had seen posted there. Someone wanted to donate a collection of winter coats, hats, and mittens. But the donor didn’t want to give them to an organization to distribute. She wanted to see her gifts being […]
You don’t want to be that guy
You don’t want to be that guy Imagine someone coming to your door. You open it and hear: Hey babe! Here’s why you want to go out with me. First, I’m a great person. Just last year, I was listed as one of the 40 greatest guys under 60. In fact, I’m 24% better than […]
- « Previous Page
- 1
- …
- 37
- 38
- 39
- 40
- 41
- …
- 52
- Next Page »