Separate isn’t equal – or useful. So why create barriers to giving? Like you, I’m on the mailing list for many organizations. Some mail I always open and read. Some go right into the recycle bin or email trash. But there’s a trend I see – mostly with smaller organizations. Messaging is segregated. There’s “we’re […]
Donor Communications
My story of regret and what it means to you
Here’s my story of regret New York can be ugly mid-winter. The cold, the smell, the mess… not the stuff of postcards. But that’s where my story begins today. Years ago, I could have done my small part to help. I didn’t, and I still think about the missed opportunity. I was just out of college. We […]
Here’s to your fresh start
A fresh start… A new year. A fresh start. A chance to take a breath, and see where you are and where you want to be. OK, so we all know about resolutions. (Raise your hand: who’s going to lose weight this year, for sure?) Resolve to improve your fundraising. Pick just a few things and then […]
How to move hearts with a great story
Why your story is the key to moving hearts I might not have opened the letter yesterday. It was from Covenant House, a charity I supported only occasionally and long ago. But I did open it. And though I planned a different post to share with you this week, I knew I had to share […]
Are you bothering people or inspiring them?
Are you bothering people or inspiring them? So here we are – for fundraisers, this is the home stretch. The last weeks of the year. The most generous time of the year. (Cue the canned holiday music). We’re thinking about giving and new starts and miracles. We want to picture ourselves as kind and generous […]
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