By now, everyone has heard about how important a culture of philanthropy is to our organizations. But how many are really building one? First, let’s be clear about what a culture of philanthropy means. Philanthropy is “love for humankind”. Well, isn’t that what we’re doing every day? Isn’t that the point? Culture has many definitions, ranging […]
The trouble with your entitled donors
Entitled donors? What rights do your donors have? How concerned are you about your donors’ concerns? Have you thought about what they’re owed from your organization – or from you? How about something basic: how much control do they have over what communications they receive? Can they request less mail or email – and have […]
Are you settling for a lazy year-end fundraising message?
What’s your fundraising message? And how are you handling your end-of-year appeals online? A look at my Facebook feed shows many examples of organizations making the most of the year’s end. The messaging isn’t always as good as the causes, however. Here are some that caught my eye – and why I think they hit […]
Why you might be focused on the wrong thing
Wrong focus? It’s not about you. I was thrilled to see an article in the New York Times about giving. And even more excited when it featured Tom Ahern, Jen Love, and Jennifer Shang. The article’s title – Asking for Money? Compliment the Donor, Not Your Organization – lays it right out there. My mailbox, […]
5 Donor Stewardship Tactics Designed for Year-End Giving
5 Donor Stewardship Tactics Designed for Year-End Giving End-of-year or EOY fundraising is a high-stakes time for many organizations. The focus is often directed toward receiving as many donations as possible. However, the foundation of your EOY fundraising should be donor stewardship. After all, your current supporters are most likely to give to your year-end […]
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