It’s been quite a week to be human, hasn’t it? I’ve been talking with colleagues about how the U.S. election will affect our organizations. And what we can do about it. One thought will not leave my head. Let me go back a step to explain, though. Last Wednesday morning, one of the things I […]
We are needed
Friends, we are needed. My usual post went out yesterday. If you’re looking for help writing an appeal, you can find it here. But after last night, I had to write to you again. First, to recommend Vu’s post from last night: Disbelief, disappointment, and fear, and why our work is more important than ever. As […]
How to write a super fundraising appeal
Do you want to write a super fundraising appeal? Here’s a quick primer. Start with a super story Find a story that illustrates the “why” of your organization. Talk to your program staff. Gather several stories and see which one is best. This won’t be the story that shows off the breadth of your programming. […]
4 ways to love the donors who love you most
How are you caring for your most loyal donors? I did a presentation a couple of weeks ago for Pamela Grow’s Motivate Monday series. We had a good time talking about ways to show some #donorlove. I wanted to share the ideas with you. Because they’re easy, inexpensive and great for building donor relationships. But […]
She’s the one.
She’s the one. Your donor, that is. Or she should feel like the one. Strong communication is one-to-one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. Want donors to ignore your request? Ask “someone” to do something. (One funny exception: my younger […]
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