How are you caring for your most loyal donors? I did a presentation a couple of weeks ago for Pamela Grow’s Motivate Monday series. We had a good time talking about ways to show some #donorlove. I wanted to share the ideas with you. Because they’re easy, inexpensive and great for building donor relationships. But […]
She’s the one.
She’s the one. Your donor, that is. Or she should feel like the one. Strong communication is one-to-one. Underline that for fundraising communications. Who me? Think about it. You’re writing with a purpose. You want someone to do something. Want donors to ignore your request? Ask “someone” to do something. (One funny exception: my younger […]
Why it’s smart to love your donors for who they are
Why it’s smart to love your donors for who they are Identity matters. So are we letting a few verbs stand in the way of better solicitations? I read an article in the New York Times about the U.S.’s struggles with low voter turnout. One point made was that an experiment showed identity mattered more […]
8 reasons fundraising events suck
8 reasons fundraising events suck. (And why they don’t) I haven’t written much about fundraising events. That’s because they’ve usually felt necessary, but not particularly interesting. Let’s be honest: rare are the people who look forward to planning and throwing a gala. Rare are the people energized by finding sponsors. And rare are the people […]
Try this fresh twist on Giving Tuesday
I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if yours is an organization without a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. […]
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