You think you have it all figured out—then, for seemingly no reason at all, you notice that your donations are falling. What happened? The dreaded donor fatigue spells trouble for nonprofits. It’s frustrating when it seems like your organization isn’t doing anything wrong, but you’re bleeding donors anyway. Frequently, though, this has less to do […]
How to Write the Perfect Donor Appeal Letter to Boost Individual Giving
When writing the perfect donor appeal letter, you might not know where to start. With these tips and tricks, I hope you’ll be able to write a brilliant letter that engages donors and raises more money! Write as if they are your friend, because they are! Letters to our supporters should feel like a conversation. Appeal […]
How to avoid the magic fundraiser trap
Magic fundraisers are why we can’t have nice things. I’m writing this on Labor Day. Maybe that’s fitting. Because while our work can feel like a labor of love, too often, expectations far exceed what one human can do. Magic fundraisers do not exist. Recently, I saw a job posting. I’m not looking, but I […]
Boost Your Year-End Fundraising: 4 Financial Management Tips
As the year winds down, nonprofits enter one of the most important fundraising windows on the calendar. December alone accounts for nearly 30% of annual giving. Many donors make their most significant gifts during the final weeks of the year. This timing is often driven by holiday generosity and tax planning as donors aim to […]
Human. Connection.
Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]
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