As the year winds down, nonprofits enter one of the most important fundraising windows on the calendar. December alone accounts for nearly 30% of annual giving. Many donors make their most significant gifts during the final weeks of the year. This timing is often driven by holiday generosity and tax planning as donors aim to […]
Human. Connection.
Fundraising is emotional work We are made for it. We need it, from the most introverted to the most outgoing. There’s a reason solitary detention is such a painful punishment. We are social creatures. So, why, oh why, are so many fundraisers falling in love with the magic shortcut (said in sarcasm, a language I’m […]
Maximising Small Donations: How to Inspire Supporters to Give More
The largest gift I ever secured as a fundraiser was from a ‘small’ donation. In the days before Fundraising Everywhere, I worked in a small charity that received a trickle of new donations each week through our website or through the mail. We didn’t have a lot of budget initially and couldn’t afford any large-scale […]
Why you should be creating a donor newsletter
You should be creating a donor newsletter. Because they’re a love letter to your donors And you do love your donors, right? You’re probably sending appeals – I hope more than one a year. And you’re working on great thank you letters. But what do you give to the donors who care enough to support […]
What if you can’t afford a copywriter?
It’s smart to work with an experienced copywriter. And if you can, do hire one and learn from what they do. (Yes, I’m a copywriter. But this isn’t about me… keep reading!) But I understand that hiring a good copywriter is an expense. And I’ve been on your side of things as well. Budgets aren’t […]
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