You should be creating a donor newsletter. Because they’re a love letter to your donors And you do love your donors, right? You’re probably sending appeals – I hope more than one a year. And you’re working on great thank you letters. But what do you give to the donors who care enough to support […]
What if you can’t afford a copywriter?
It’s smart to work with an experienced copywriter. And if you can, do hire one and learn from what they do. (Yes, I’m a copywriter. But this isn’t about me… keep reading!) But I understand that hiring a good copywriter is an expense. And I’ve been on your side of things as well. Budgets aren’t […]
They challenge your fundraising appeal. How should you respond?
Everyone has an opinion about your fundraising appeal… I do lots of copywriting. Newsletters, email appeals, and especially fundraising appeals. I love it. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a few off. 1. Does the letter really have to be two (or […]
4 Best Practices for Increasing Nonprofit Donor Retention
When donors continue giving to your nonprofit year after year, it lays the foundation for sustainable growth and long-term impact. In addition to the more stable, reliable funding that longtime supporters can provide, retention is much more cost-effective than acquisition. Nonprofits often spend up to $1.50 per dollar raised to acquire a new donor. But […]
Happiness is a gift you can give
You’re a fundraiser. And when your work means communicating with donors, you probably think about the gifts you hope your organization will receive. But have you thought about the gifts you can give? I’m not talking about stickers, keychains, or the like. I’m talking about something much more meaningful. Something that can build relationships. We […]
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