As fundraisers, we work hard to find and recruit new donors to our causes. But do you ever feel like your supporters are slipping away after their first gift? There could be a whole host of reasons for this. From a supporter not feeling properly thanked, to a lack of charity brand recall (“I loved […]
Fundraising for introverts – how you can build genuine relationships
Are you an introvert? I finished the second interview of the day. I’d been gathering information to create appeals and other communications for clients. The people I spoke with were interesting and kind. I enjoyed speaking with them. And yet, I was worn out. If you understand what I mean, hello, introvert. A personality difference, […]
How hard are you making it to give?
How hard are you making it to give? Seriously, giving shouldn’t be so confusing. The other day as we paid our bills, my husband and I pulled an appeal from our pile to make a donation. Then we turned the response form over and over, trying to figure out what to do. I’m a professional… […]
10 Metrics to Track Your Fundraising Campaign Success
Measure your fundraising to succeed. Nonprofits often follow rules regarding fundraising appeals to maximize their success. For example, industry experts will tell you that personalization is key to stewarding donor relationships. And storytelling is a surefire way to tug at your audience’s heartstrings. However, the most reliable source of information about what works for your […]
You just haven’t earned it yet, baby: 5 ways to start
Every time I hear a frustrated fundraiser talk about donors who aren’t giving, that lyric pops into my head. (In case you don’t know, it’s thanks to Steven Patrick Morrissey and Johnny Marr, of course). I know it’s human nature to look around for someone to blame when things don’t go as planned. And right […]
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