AI is the new kid on the block. You know, the one with rich parents. Who has the best toys. You were eager to play. But you had to wait for an invitation, of course. Then the big day arrived! And you realized the kid didn’t have anything interesting to say. Just sort of repeated […]
Why you should write a thank you from the heart
Answer honestly: how much attention do you pay to the thank you letters or emails you receive after giving? Do you quickly review it to be sure it’s a thank you letter, then file it for your taxes? And does that make the whole experience feel a bit… impersonal? I’m asking not because I think […]
Finding the stories you need
Giving is an emotional act. And stories are the way we connect to people’s feelings. You understand that. You know that we humans are wired for story. And that a story will plant an idea in someone’s head much better and faster than any list of facts. Feelings unlock donors’ desire to help. That’s why […]
How To Communicate With Donors About Matching Gifts
Every fundraising professional wants to maximize support for their organization’s cause. Whether their organization’s vision is to feed those in need, protect the environment, or support the arts, fundraisers are want to make a difference. Matching gifts offer a unique opportunity to take donors’ impact further and create a lasting impact. Through matching gift programs, […]
Unlocking Support: The Art of Clear Communication in Nonprofits
Clear communication might be your best tool for raising money. Recently, Ephraim Gopin shared a funny/not-so-funny post from McSweeney’s. It was titled: We dare you to figure out what our nonprofit does. And it nails it. Do you want to make me really cranky? Use language like what they mock here. Unclear. Full of buzzwords. […]
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