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Why letters are like people

Letters are like people? Let me explain. Have you ever noticed distinct personalities in the nonprofit letters you get? I find myself imaging organizational personas as I read. Here are a few. Let’s imagine a party. Glass in hand, you mingle with the crowd. Who do you meet? Letters are like people – meet some […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, direct mail, Donors, Nonprofit, relationships Leave a Comment

Listen to your grandma

Listen to your grandma… she knows about proper thanks. I’ve written a few times about poorly done thanks or solicitations, so I wanted to write about a thank you we recently received that did it right. But instead of my response, let me offer my husband’s. He’s not a fundraiser so he’s probably a better […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor retention, thank you letters Leave a Comment

Is this any way to treat a friend?

I don’t treat friends like this, do you? I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest. One glance at the envelope is usually enough to tell me whether I want to bother opening […]

Filed Under: Annual Giving, Blog, Donor communications Tagged With: appeal, appeal writing, donor retention, Donors, Fundraising, Mail, Nonprofit, solicitation Leave a Comment

A cure for 3 am panic

Ever needed a cure for the 3 am panic? I know you’ve been there too. It’s 3 am. Your eyes are closed, but your heart is pounding and your mind is racing. Your appeal is due to mail and you’ve got… Nothing. Try to rest. Because when the morning comes, you will get started on your next appeal. Maybe […]

Filed Under: Blog, Caring for yourself, Donor communications Tagged With: appeal writing, Nonprofit, Swipe file Leave a Comment

Real friends – a valentine

Back in the old days before Facebook or Twitter, people met and talked (and argued) on message boards. It was on a message board that I met a group of women. I’ve now known these women for almost fifteen years. We moved together from board to board and eventually to Facebook. We know each other’s […]

Filed Under: Blog, Donors, Thanks Tagged With: Donors, Facebook, Friendship, relationships, Social media, Twitter Leave a Comment

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