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Real friends – a valentine

Back in the old days before Facebook or Twitter, people met and talked (and argued) on message boards. It was on a message board that I met a group of women. I’ve now known these women for almost fifteen years. We moved together from board to board and eventually to Facebook. We know each other’s […]

Filed Under: Blog, Donors, Thanks Tagged With: Donors, Facebook, Friendship, relationships, Social media, Twitter Leave a Comment

I see you

That’s what we all really want, isn’t it? Someone who sees us. We want to be known for ourselves, as people. To be recognized. That’s what our donors are looking for as well. So why is so much communication impersonal and generic? The lazy answer is because it’s easier that way. Large organizations might think: […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, communication, Donors, Fundraising, Letter Writing, Nonprofit, relationships 7 Comments

Extrovert? Why you might want to listen more

It wasn’t the first time I’d seen an out-of-control extrovert. I watched as a colleague confidently strode toward the party. Eager to talk to any and everyone in the room, she helped herself to a drink and hurried in. In the fundraising biz, it’s easier to be an extrovert. Extroverts don’t hesitate to wade into […]

Filed Under: Blog, Fundraising Tagged With: Donors, Fundraising, Nonprofit, Personality type Leave a Comment

Scarcity or Abundance?

Scarcity or abundance? What do we choose? Some time ago, I sat in a staff meeting, where the talk was all about scarcity. Not that anyone thought about it exactly that way. We thought were talking about how to be careful with spending, and about prudent choices about programming. We were talking about what we […]

Filed Under: Blog, Planning Tagged With: Abundance Mentality, Nonprofit, organizational planning Leave a Comment

Trademarked

Can a friend be trademarked? I received a solicitation in the mail the other day. I bet you’ve also gotten this one or one like it. It comes with many colorful address labels. And a nickel! What really made me laugh this time, though, was the salutation. They obviously knew my name, because it was […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, direct mail, Fundraising Leave a Comment

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