Your donors are tired… Were they for real? I was at a meeting with a number of organizations the other day, along with some fundraising consultants. During the course of the meeting, I was surprised to hear the respected counsel suggesting that the organizations cut back on their communications and solicitations with their donors. Why? […]
Go ahead, make me
Have you ever wanted to say “make me!” in response to an appeal? Some frequently used packages always crack me up. I know these are so common because they work – though I’m not sure how “work” is defined, especially in the long term. There’s the nickel pack. No, wait, we’re up to a dime. (I […]
Year-end YIKES? Keep this in mind.
Is year-end fundraising keeping you up at night? If you haven’t got your plan down for the end of the year giving season, you’re going to have to improvise. That’s when some experience can help. Like an athlete’s muscle memory, good instincts can get you through. Here are some things I’ve learned over the years. […]
Size matters. But don’t be too rough on the big guys.
Size matters, right? Do you work in a smaller nonprofit? Chances are you do – in 2010 75% of nonprofits had annual budgets under $500,000. So you probably can’t turn to a well-oiled fundraising machine to coordinate complicated campaigns that cross multiple channels. We’re happy just to have a database, get the mail out on […]
Don’t break my heart.
Don’t break my heart. Remember that fundraising is always personal. You might think I’m writing about the one that got away. The donor we courted and counted on. And then disappeared. We’ve all been there, right? It’s frustrating… sometimes, it breaks your heart. But today I’m writing as a donor. And about communications that reduce […]
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