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Say thank you like you mean it

Don’t settle for a boring, emotion-free thank you. I picked up my mail the other day and opened an envelope from a well-respected advocacy organization. It was an acknowledgment of my recent gift. And it was so disappointing! Mentally, I went through a list of failures in one letter: My husband’s name was spelled incorrectly. […]

Filed Under: Annual Giving, Blog, Donor communications, Thanks Tagged With: donor retention, Donors, Fundraising, Nonprofit, thank you letters, Thanks 13 Comments

I can’t thank you enough! (Or can I?)

Can you thank someone too much? I wrote (ok, ranted) about the things I wish we fundraisers wouldn’t do. A commenter asked a question I’ve asked myself over the years. I thought I’d explore it a little further today. The question was basically “how can you say thank you to donors, over and over again, […]

Filed Under: Blog, Thanks Tagged With: donor care, donor relations, donor retention, donor-focused, gratitude, stewardship, thank you letters 10 Comments

Listen to your grandma

Listen to your grandma… she knows about proper thanks. I’ve written a few times about poorly done thanks or solicitations, so I wanted to write about a thank you we recently received that did it right. But instead of my response, let me offer my husband’s. He’s not a fundraiser so he’s probably a better […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor retention, thank you letters Leave a Comment

No thanks

Almost every day I receive an acknowledgment letter that misses the mark. We’ll call it a no thanks. But the one I received recently really offers a lesson in what not to do. Thank you fail It’s plainly generic, to begin with. Though my name and address appear on the letter, the salutation reads “Dear Friend”. […]

Filed Under: Blog, Donor communications, Thanks Tagged With: donor retention, Donors, Fundraising, Nonprofit, thank you letters, Thanks 21 Comments

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