Winning a new donor is always an exciting feat. Your mission has inspired yet another individual to support your cause, and that’s something to celebrate. However, once you pull in new donors, it’s time to start strategizing how to keep them around. Too few nonprofits focus on donor retention, and the numbers show it. In […]
Donor relationships
Your donor retention how-to
First, why does donor retention matter? Ah, donor retention. We talk about it often. But why does it matter? Acquiring new donors is hard and often expensive. (You still need to do it.) So not doing all you can to keep the donors you have is like tossing money out the window. Prioritize retention! Also… […]
Can we talk about donor care?
You know taking care of your donors is one of the most important things you can do I’ve recently written about thank you letters and donor retention. Yes, they’re very much connected. But it’s now that time of year… tax season. And your donors are likely going through the drudgery of pulling together their records, […]
Why your brain loves stories
I was in high school. It was the highly-anticipated movie event of a lifetime. None of the theaters nearby were showing it – yet. But my friends and I were determined. We located a theater 40 minutes away. But there was a problem: how would we get there? My parents couldn’t give me the car […]
Want better fundraising results? Rethink your team
Fundraising results depend on the whole organization You might know that I spent a good number of years working for regional theaters. It’s where my nonprofit career began. And theater is still close to my heart. But over the years – whether in my first theater, where I managed the box office, or in subsequent […]
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