Fundraising is about using your heart as well as your head. And maybe fundraising isn’t really about money at all. In the long run, successful fundraising focuses on relationships. And good fundraisers use their hearts as much as their heads. Does that mean every one of your donors needs to be someone you know personally? […]
Donor relationships
5 Donor relations tips for shy people
Does wading into a room full of strangers terrify you? Are you sure you’ll have nothing to say? Afraid you’ll embarrass yourself with your tied-up tongue? Never fear. I’m an introvert who likes people, but I find the idea of glad-handing, networking or otherwise behaving like my extroverted colleagues intimidating. And I’ve been doing this […]
How to Segment New Donors for Effective Communications
Winning a new donor is always an exciting feat. Your mission has inspired yet another individual to support your cause, and that’s something to celebrate. However, once you pull in new donors, it’s time to start strategizing how to keep them around. Too few nonprofits focus on donor retention, and the numbers show it. In […]
Your donor retention how-to
First, why does donor retention matter? Ah, donor retention. We talk about it often. But why does it matter? Acquiring new donors is hard and often expensive. (You still need to do it.) So not doing all you can to keep the donors you have is like tossing money out the window. Prioritize retention! Also… […]
Can we talk about donor care?
You know taking care of your donors is one of the most important things you can do I’ve recently written about thank you letters and donor retention. Yes, they’re very much connected. But it’s now that time of year… tax season. And your donors are likely going through the drudgery of pulling together their records, […]
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