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Why you’re not raising more money

Are you struggling to raise enough money? Of course, the reasons are as varied as organizations. But there are still a few things to think about that are often causing your problem. You’re not clear about your mission Can you communicate your WHY easily and in simple language? And can you explain it in a […]

Filed Under: Annual Giving, Blog, Fundraising Tagged With: donor care, donor communications, Fundraising Leave a Comment

What do you have to offer?

I’ve been gobbling up a series Steven Screen has been writing about your fundraising offer. Go read everything he’s been writing! This is such a critical part of any appeal you will send. Yet, it’s often overlooked. And that’s a shame because when you can work out the offer the rest of the piece is […]

Filed Under: Blog, Donor communications Tagged With: appeal writing, donor communications, Fundraising Leave a Comment

Can fundraisers be both human and smart?

I received a lovely email from the Fundraising Everywhere folks. In it was a piece by Wayne Murray. He urged all of us in the nonprofit sector to be more human. That gets a rousing YES! From me. But then we veered from the big picture – keeping fundraising human – to tactics like font […]

Filed Under: Blog, Donor communications Tagged With: donor communications, empathy, Fundraising Leave a Comment

Summer round-up: free tools for you

(Originally posted in 2017… updated for you!) Did I say “free tools?” Yes, yes I did. It’s summer. It’s hot. So today’s post is an easy one: no heavy lift, and maybe a little help. Here’s a grab bag of free or cheap tools I use and like. Remember, sometimes, free isn’t so free – […]

Filed Under: Blog, Fundraising Tagged With: donor communications, Fundraising tools, writing for donors Leave a Comment

You have new donors. How will you keep them?

Keeping those new donors is critical M+R Benchmarks report a 32% increase in online giving in 2020. The Fundraising Effectiveness Project reports a 10.6% increase in giving compared to 2019. Organizations that were ready – or able to get ready, fast – were successful in the midst of the Covid pandemic. And that’s fantastic news! But it also […]

Filed Under: Blog, Donor communications Tagged With: annual report, donor communications, donor retention Leave a Comment

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