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Eff the ineffable

Or, how to make your ask concrete, if you work for an arts organization. Arts lovers know that art can’t always be constrained by words. I spent a good part of my career as a staff person in an arts organization. Theater was my route into the nonprofit world. But my love for all kinds […]

Filed Under: Arts Fundraising, Blog, Donor communications, Fundraising Tagged With: appeal writing, arts organization, donor communications, Fundraising

Fundraisers, what do we need to do now?

We live in frustrating, pain-inducing times. There’s war, there’s sickness, there’s hunger, there’s injustice, there’s needless death. Uvalde hit me hard. Those little ones and what they went through! It’s easy to feel powerless. But fundraisers, we need to act. I’ve been thinking – a lot – about the emotional impact of gun violence in […]

Filed Under: Blog, Donor communications Tagged With: change the world, donor communications, donor relationships

Creative Deviations: a book you’ll want to read

“Creative Deviations”… you know you’re going to find this one interesting right from the title. John Lepp and Jen Love are partners in an agency you’ve probably heard of. Agents of Good are known for their creativity and utter dedication to the humanity of fundraising. They’re also people I’m honored to call friends. So when […]

Filed Under: Blog, Donor communications Tagged With: creative deviations, direct mail, donor communications

Where are all my stories hiding?

Where do you find the stories you need? So you’re (more) convinced that stories are the way to win over hearts. But now comes the big challenge. Where do I find our stories? I understand. It’s hard! We’ve all been carefully trained to judge our work using metrics. (And you must do that!) But what […]

Filed Under: Blog, Fundraising Tagged With: donor communications, donor relationships, storytelling

How you can save your appeal

Everybody has an opinion about your appeal. Not every opinion should matter. I’m a fundraising copywriter. Case statements, email appeals, and especially mail appeals. I love it. It’s one of my favorite things to do. But over the years, I’ve also noticed I get the same questions. You too? Maybe I can help you head a […]

Filed Under: Blog, Donor communications Tagged With: donor communications, fundraising appeal

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Recent Posts

  • Why you should exercise your imagination
  • How to write a thank-you letter that builds relationships
  • Build Major Donor Relationships: 5 Tips for Fundraisers
  • How to win donors by writing from your heart
  • Arts Fundraising: Engage and Inspire Your Donors

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