Ah… your year-end fundraising appeal isn’t out yet. And maybe, just maybe, life got in the way, too. I’m trying not to panic about Christmas shopping myself. But if you haven’t sent your year-end appeal yet, maybe this will help. And if you have already mailed something, maybe this will help with those late December […]
Please stop killing your fundraising to please the boss.
I’ve been writing fundraising copy for a long time. And from the very start, I faced one problem over and over and over again. No. Though those pop up all the time. What has consistently gotten in the way is interference from people who aren’t focused on fundraising. It might be the boss. Or the […]
Stubborn as #$%*
Call it commitment. Or maybe, determination. Possibly, just sheer cussed stubbornness. Whatever you call it, it’s the key to a successful annual giving program. Here’s the thing: I could write a really good appeal. The data could be in great shape. The stars might all align and the message, audience, and timing could be perfect. […]
People are people… even donors
Let’s talk about donors. We fundraisers seem to have complex feelings about donors. Are they your boss? Do you need to worry about a “savior complex”? Or are they a source from which you extract money? Are they friend or foe? People are people… and donors are people, too. To borrow from Depeche Mode, donors […]
Your small fundraising team can do big things
First, a confession. I’ve been a fundraising copywriter and consultant for more than a decade now. And I’m not going back! But I do remember struggling to raise money, wearing too many hats, and dealing with leadership that just didn’t get it. Small fundraising teams can be tough. And honestly, that’s a big reason why […]
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