Clear communication might be your best tool for raising money. Recently, Ephraim Gopin shared a funny/not-so-funny post from McSweeney’s. It was titled: We dare you to figure out what our nonprofit does. And it nails it. Do you want to make me really cranky? Use language like what they mock here. Unclear. Full of buzzwords. […]
7 more quick tips to improve your donor communications
Do your donor communications need a few quick tips? Improve your donor communications… I know. I just wrote about this. But there’s a bit more… and if you’re like me, more ideas are hard to resist. You’ve probably heard you should write fast and edit slowly. And so you should. But how do you turn […]
Why your brain loves stories
I was in high school. It was the highly-anticipated movie event of a lifetime. None of the theaters nearby were showing it – yet. But my friends and I were determined. We located a theater 40 minutes away. But there was a problem: how would we get there? My parents couldn’t give me the car […]
You CAN write a great thank you
Does writing a thank you letter make you feel sort of squeamish? Do you put it off, because… all those feelings? Or maybe just because you don’t know where to start? I got you. Read on… Your opening paragraph As you would with any letter, keep the first paragraph short. And make it all about […]
Do you want to keep last year’s donors this year?
How to keep those donors Oh, hello 2024. Yes, your year-end fundraising efforts are over. Take a deep breath. Relax. OK. Enough of that. Time for 2024 fundraising! And here’s what I want you to think most about: retention. I hope you welcomed new donors last year. And maybe even welcomed back some others. But […]
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