Okay, I admit it might already be too late. This nonsense is out there and may be growing in the wild. But if I can persuade you not to jump on this bandwagon, I’ll be very happy. What am I talking about? Appeals made to look like bills. Yup, instead of a warm and genuine […]
Do you want to really connect? Show, don’t just tell me.
How do you connect with donors? Show more. Yes, this is one more post about the importance of emotion in your fundraising. This time, let’s look at images, not words. There is no faster way into our brains than an image. When we read, our brains recognize images as words. We’re constantly translating. (And remember […]
Communicating with your heart
Okay, I know it’s rude. But this coaster made me laugh so hard I had to buy it. If you’re an introvert, you’ll understand. It now sits quietly on my desk, covered by my mug, where it won’t insult anyone. But as I looked at it today, I connected it to one of the most […]
How you can appeal like a Girl Scout
Girl Scouts have a great product. Do you? Sure, your organization probably doesn’t sell Girl Scout Cookies. But those cookies didn’t become wildly popular in a vacuum. They’re good. Really good. And they’re special because you can’t just find them on the store shelves. So think about: What is your organization really, really good at? […]
You can do better
You can do better than the appeal we recently received at home. Really! And you probably do already. This was a cold appeal. And they’re definitely harder to craft. You don’t know the audience as well, for one thing. This appeal was also from a large, well-known organization. Sigh. And it’s mostly a brag-fest. They […]
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