Confidence: how to find what you need. Another morning. I sit at my desk, determined to get some good work done. But I’m certain I’ll miss the mark, somehow. I keep this quote from my friend and super-marketing speaker and strategist David Newman on my desk, hoping a daily reminder will sink in. It’s not that I […]
What you need to know about generosity
What you need to know about generosity How does generosity work and can we encourage it? For a long time, there has been a notion that humans are innately selfish. That our generous impulses are either foolish or part of a calculated plan to help ourselves. It makes some sort of sense. Our lizard brains, […]
Think you’re too small to care for donors?
Think you’re too small to care for donors? Think again. If you raise money, you can care for your donors. No excuses. Because if you want to keep raising money, you must take good care of your donors. If your organization is small, you should know you’re not alone. Most nonprofits have annual budgets under […]
Do you like me? You like me!
Let me ask you something: do you really like your donors? I don’t mean as a group or as an idea. I mean as people. Do you like them? I recently read an article by Roger Dooley at Neuromarketing. He was writing, as he often does, about Robert Cialdini and his findings about sales. Your instinct […]
Is our donor focus hurting or helping our nonprofits?
Or, why donor focus might not mean what you think it means. Vu Le of Nonprofit AF recently wrote a long, very thoughtful piece about donor-centrism. He hoped it would generate conversation. And I hope so, too. Vu is an amazing dynamo who is making change happen, not just in his organization, but across the […]
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